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How Blockchain Helps Brands Prove Product Authenticity Without Shoppers Learning Crypto

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How Blockchain Helps Brands Prove Product Authenticity Without Shoppers Learning Crypto

April 24, 2026

The Growing Threat of Fake Products

Counterfeit goods cost the world economy up to $467 billion in 2021. That is about 2.3% of all world trade. In the EU, fake items made up 4.7% of imports that year. In the US, customs seized over 32 million fake items worth more than $5 billion in 2024. These numbers

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