Bundle Raises $5.5 Million to Launch Networked Rewards for Brands in Web3

Bundle has started operations as the first networked rewards platform. It gives brands a fresh way to win customers and keep them coming back. The company closed a $5.5 million pre-seed round to grow fast across Asia and beyond.

Why Old Reward Systems Are Failing

For many years brands used discounts and cashback to pull in buyers. But costs keep rising while results get weaker. Small businesses especially cannot offer big enough prizes to stand out. This leads to lost profits and tired customers who ignore the offers.

How Bundle Changes the Game

Bundle lets many brands pool their money into one big reward pot. Every company then offers prizes much larger than it could afford alone. Bundle enables brands to combine their incentive budgets into shared reward pools. Small and medium firms can now compete with big players on equal terms.

Users earn tickets by buying products, referring friends or finishing simple tasks. These tickets give access to the shared pools. Winners receive real money through stablecoins. The whole process feels like a normal app but runs on blockchain rails for fast and cheap payouts.

Early Results and Strong Growth

In a test run across five markets Bundle gave out more than 1,100 prizes worth $100,000. The biggest single prize reached $50,000. Brands saw up to four times better conversion rates than with old discount campaigns. Over 50 brands have already signed up for the first markets in Singapore, Vietnam and the Philippines.

Funding Round and Key Backers

The $5.5 million round was led by Ethereal Ventures and Further Ventures. Other investors include Nascent, GSR, Scenius Capital, Anchorage Digital and Nuwa Capital. The money will speed up product work, add new partners and expand into more countries.

Investors like the idea because Bundle solves a real problem for brands while using Web3 tools in a simple way. Customers do not need to learn crypto. They just enjoy bigger rewards and easy withdrawals.

What Comes Next

Bundle plans to keep growing its network of brands and reward pools. It will add more markets while keeping full compliance with local rules. The goal is to make meaningful rewards available to every business, not just the largest ones.

This launch shows how Web3 can move from theory to everyday use. By focusing on real customer needs Bundle is building a platform that feels natural and delivers clear value to both brands and users.