GTM Con 2024 Wraps Up in Bangkok: Key Insights on Web3 Go-to-Market Strategies

A Game-Changer for Crypto Marketing

Web3 projects often have amazing tech. But many fail to reach users. Why? Poor marketing. changed that. This first-ever event in Bangkok brought together over 200 top marketers, growth experts, and founders. They focused on go-to-market (GTM) strategies. Held next to DevCon Bangkok, the six-hour closed-door meetup tackled real issues like visibility and user adoption.

No sales pitches. No token hype. Just honest talks on positioning, storytelling, and execution. Organized by Mia P, CEO of Unhashed, the conference marked a big shift in Web3 marketing.

What Made Special?

GTM means how a project enters the market. In crypto, it’s tough. Tech is complex. Competition is fierce. Users are picky. gave a safe space to share wins and fails.

Hosted in Bangkok, Thailand, on January 2nd, 2026, it drew leaders from the crypto world. Sessions covered why GTM is now a must from day one. Founders learned to build narratives that stick. Marketers shared tools for growth.

The event proved: Tech alone is not enough. Smart GTM drives success.

Top Takeaways from

• Mindset Shift: Teams now plan GTM early. No more ‘build it and they will come’.
• Founders Step Up: Leaders are more visible. They tell stories that build trust.
• AI Integration: AI tools are core to marketing. From content creation to personalization.
• Measure Everything: Attribution and analytics start at launch. Track what works.

These insights spread fast. Post-event, more projects hired GTM experts. AI became standard. The industry woke up to marketing’s power.

Why GTM Matters in Web3

Crypto projects raise millions but fade away. Common problems:

1. No Clear Story: Users don’t get the value.
2. Weak Positioning: Lost in a sea of tokens.
3. Poor Execution: Hype dies without follow-through.

showed fixes. Use simple stories. Target right audiences. Test and iterate. Real examples from projects like MoonPay and Ledger proved it works.

In Web3, GTM blends tech and human touch. Blockchain needs trust. Good marketing builds it.

The Role of AI and Tools in Modern GTM

AI changed everything at the conference. Speakers showed how it scales marketing:

• Generate content fast.
• Analyze user data.
• Personalize campaigns.

But AI needs human oversight. stressed ethics and transparency. Set rules for AI use to avoid pitfalls.

Attribution tools track ROI. Know which channels bring users. This data guides better spends.

Impact on the Web3 Ecosystem

Months after , changes are clear. New projects launch with GTM plans. Founders blog and tweet more. Marketing budgets grow.

The event sparked talks on long-term relevance. Crypto isn’t just tech. It’s about communities and adoption.

Looking Ahead: in Buenos Aires

The first event diagnosed problems. in Buenos Aires, Argentina, will give solutions. Expect deep dives on:

• Beating big narratives.
• Personal branding rules.
• AI for scalable ops.

Mark your calendar. It will shape Web3 marketing next.

Meet Mia P and Unhashed

Mia P leads Unhashed, a top Web3 growth studio. She helps teams craft stories for success. Clients include MoonPay, Ledger, Thirdweb, and QuickNode.

Mia speaks at global events. Her tips turn complex tech into user-friendly narratives. Unhashed focuses on real growth, not hype.

Check them out: unhashed.io. Email: mia@unhashed.io

Final Thoughts: Your Next Steps in Web3 GTM

proved marketing is key to crypto wins. Start with a clear story. Use AI wisely. Measure results.

Whether founder or marketer, adopt GTM now. Watch for Buenos Aires. Web3’s future is bright with smart strategies.

Stay tuned for more on crypto marketing trends.